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Leaders-for-a-Day: Ed Read Cutting, Director, The Fry Group

Vasco arrived in the office well prepared.  He had looked at the company website and if not entirely au fait with what The Fry Group did he had a good enough grasp. Vasco had a good level of confidence and what I enjoyed was the number of questions he asked and the fact that, from time to time he noted the answers.

After a quick ‘get to know you’ we moved directly onto our weekly management meeting, as Vasco is studying  graphic design I thought some feedback on our brochures might be useful – he looked, he made notes, he feedback and it was an interesting exercise.  From here we moved to a lunch where a fund manager was presenting his global economic outlook and provided us with a nice lunch.  Back to the office for some more client work and then some client ‘phone calls - keeping in touch the cornerstone of relationships.  Sadly I missed the reception due to a prior commitment – such is life in a small business!!

There are many skills required to be an entrepreneur, some you can teach, albeit some with mixed success, others you cannot.  Two things that I hope Vasco learnt were that you need to be able to carry out more than one task at a time or at least move between tasks very quickly and (importantly as I mentioned to him ) efficiently.  You also need a good amount of energy and drive – a desire to succeed.  This applies to entrepreneurs in big business as much as it does in small start-ups.  If Vasco has these two qualities together with his enquiring mind and very personable character he will be a natural leader.

It was an enjoyable day for me – different, rewarding and ultimately enjoyable.  I can certainly recommend it to others.


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