Nuria is originally from Oviedo, a small town in the north of Spain. She attended university at her home town and also studied in Hull (UK) and graduating in Economics and Business Administration. She then obtained a MBA degree from Deusto University, Spain, and a master in Finance Engineering from EM Lyon, France.
She began her professional career at SocGen in Paris as a Corporate Finance analyst and then joined GE where she spent 15 years working for GE Healthcare, CNBC and GE Money Bank between London and Paris. She held roles in Financial Planning & Analysis, Treasury, Risk, Salesforce Effectiveness, Insurance, Marketing, Business Development and Direct to Consumer. She has also been Paris GE Women’s Network leader, a role that she particularly cherished as she enjoyed fostering the professional development of women in her hub.
In April 2013 Nuria joined MetLife as the Head of Marketing, Communication and Direct Sales. Leading a team of 120 people between Paris and Morocco, her main challenges were to renew with growth and diversify the exiting model, also developing the product offer and MetLife France’s brand as a leader in protection.
In January 2015 she took the responsibility of the Direct to Consumer distribution channel for the newly created Western&Central Europe and subsequently she was appointed Chief Distribution Officer for Europe. In January 2019 she was additionally appointed as Chief Operating Officer for MetLife Europe until her current position, from April 2020.
Nuria speaks Spanish, fluent English and French and she has quite a good level of proficiency in Italian. She enjoys playing piano, practicing all sorts of outdoors sports and loves reading. Her biggest passion remains her family: her French husband, her two teen-agers Elena 18 and David 16, and her beautiful dog.